Aidin
Brand identity for Aidin, a film project shaped through title art, cover design, custom letters, and typography inspired by mythology and storytelling.
Year
2022
Scope
Film Branding
Client
Keytales - Film & Worldbuilding Studio
Visual identity and brand design created for Aidin, a film project. Built to translate the story’s mythic atmosphere into a cohesive and cinematic visual language.
“Aidin is a story about stories.
It is about the birth of a new mythology, and its impact.
The journey of Aidin, through sacrifice and death, is only the first chapter of a story that tells of how it came to be and how it was able to change the world.”
Challenge
To create a visual identity for a film rooted in mythology and storytelling, while giving it a clear and memorable graphic language. The project needed to bring together title art, cover design, custom lettering, and typography in a way that could support the emotional weight of the story and reflect its themes of sacrifice, transformation, and the creation of a new mythology.
Solution
A cinematic brand system shaped through expressive typography, custom letterforms, and a visual direction that supports the film’s symbolic and narrative depth. By developing a cohesive identity across title art and cover design, the final outcome gives Aidin a distinct visual presence that feels dramatic, immersive, and closely tied to the world of the story.
…
CREDITS:
IP Creative Direction | Marceau Nakayama
Story | Jennifer Nicolas, Marceau Nakayama
Writer | Ashley Ehret
Concept Art - Illustration | Matteo Paolini, Marceau Nakayama, Adam Isailovic & Linus Alstergren
Environment & Assets | Baptiste Mauger & Antonin Rocher
Characters | Adam Isailovic, Matteo Paolini & Violeta Vasiljevic
Graphic Design | Ana Pérez Galán (me)
